KWPN-NA Announces the 2022 Stallion Service Auction


The KWPN-NA 2022 Stallion Service Auction (SSA) will take place from February 12th–20th.

This Annual auction is open to all Licensed KWPN-NA, approved and approved affiliate stallions, that are available frozen or fresh to North American breeders. Donating a breeding will give you a 50% discount on your 2023 activation with us and a lot of extra promotion for your stallion(s). We use the proceeds for our educational program, like organizing free webinars, our Annual General Meeting, etc.

The SSA proceeds also contribute to the prize money of our Annual Foal Futurity, which last year was over $7,000. This prize money goes directly back to NA breeders & owners. Offspring from a SSA stallion are eligible for free entry to the Futurity.

There is no buyer’s premium for the SSA! 

Find the direct link to the auction here:

Would you like to donate to our auction? We are accepting donations until the auction starts. Please contact our office directly:

Mare Owners, don’t miss out – register to bid TODAY! Participation information is posted on the auction page. Please check individual listing for terms and conditions. Good Luck!

Hunter Stallion Amazing Retires from Breeding


Photo: Victoria DeMore Photography

Ahna Phelps, owner of the stallion Amazing (Balou du Rouet/Voltaire), has announced that this will be his last year as a breeding stallion. “I have decided that the time has come to retire him from breeding. This is a hard and bittersweet decision, as I’m sure he would love to keep doing ‘papa duty’ for many years to come. But the time seemed right.

“So if you have been wanting to breed to Amazing ‘someday,’ now is the time. He will stand for 2022 at Little Hawk Farm once more before retirement. We will be stocking up on the frozen stash, so should have plenty of that available for years to come, but this will be the last chance to breed to him with fresh.

“I can still remember the look on my vet’s face when I told her I had purchased a two year old that was still intact; it plainly said she one hundred percent thought I was crazy. And she may have been more than a little bit right! I had no idea what owning a stallion entailed, and as a matter of fact, had always adamantly expressed zero desire to ever own one. And then came Amazing. At first, it was just a little experiment. I figured I would take it one step at a time and feel my way through it. I knew he had the bloodlines and athletic ability to be considered a stallion prospect, but taking on that challenge was sure stepping outside of my comfort zone!

Amazing as a weanling!

“From the beginning, I said he had to earn the right to remain a stallion, and he did that and so much more. He settled right into life on our little farm, and quickly became best buds with our Haflinger, Doc. Other than having to limit him to the one paddock with 6 foot high fencing (after an accidental jump out of the 5-foot one. In a burst of warm weather glee, he misjudged the stopping distance to the fence, so opted to just jump out, leaving us both stunned!), he was so easy to live with. He was always kind, easy to handle, and loved his snuggles. Anyone could work with him, and each day he proved he had the temperament to continue down the path of being a breeding stallion.

“He and I learned together. I broke him myself, took him on daily trailer rides for offsite training, and started his show career. Together, we learned how to collect and ship, how to go between breeding and riding duties like a gentleman, and how to balance all of that with his show schedule. Sadly, his show career was shortened by a collecting injury, but he proved he was a class act in every way. He was Champion or Reserve almost every time out, and always turned heads with his presence. More than once, people had to check for themselves after I told them he was a stallion as he was so quiet!

“The last few years have brought more than a little change in my life, and also Amazing’s. I now have a new career as Associate Chair of Equestrian Studies at Savannah College of Art and Design, and Amazing has been standing at Little Hawk Farm in Virginia. They have taken wonderful care of him, but I have decided that the time has come to retire him from breeding.

“I feel like I owe him a chance at a beautiful retirement while he’s still relatively young. I am eternally grateful to my dear friend, who will be welcoming Amazing to live with her (and three of his kids!) on her gorgeous 173-acre farm in the mountains of Pennsylvania.

Photo: Victoria DeMore Photography

“The last ten years have been an absolute joy, and I am beyond proud of what we have accomplished. The stories, pictures, and videos of Amazing babies being loved by their owners are the realization of a dream. I am deeply thankful for all of the incredible mare owners who believed in my boy, and I have made so many new friends along the way. I’m proud of the offspring he has produced, many of them being brought along and shown very successfully by their amateur owners. When I bought Amazing as a 2-year-old, I really had no idea where it would take me, but I would not trade this journey for anything. He has been an absolute gift to me, and it makes my heart happy to have been able to share that gift with so many.

“I want to express my heartfelt thanks to every single person along the way who has made this incredible journey possible.

“And the biggest thank you of all to Amazing: my heart, my love, my one and only.”

A note from

Photo: Anne Gittens Photography

We would like to extend our very best wishes both to Amazing in his retirement, and to Ahna in her new career! It’s hard to believe, but Amazing has been in print and online with Warmblood Stallions of North America since he was eight years old!

Please visit Amazing’s Stallion Profile page here.

You can make breeding arrangements by contacting Ahna through the contact form on the page.

You can also read the “Stallion Story” about Amazing here.

SSAs Through the Eyes of a Stallion Owner

Are you directing a Stallion Service Auction (SSA) for your organization? Are you thinking of starting one? Perhaps you think an SSA would be a great way for your group to make some money? I can hear you thinking, “It’s easy for a stallion owner to donate! It’s just semen and they have lots. Of course, they want to help this organization make money. And just having their stallion in the auction will be a great benefit because everybody will see him. If we get free semen, we can really make some money!” 

Please stop right here and read the article below.

SSAs Through the Eyes of a Stallion Owner:

by Kathy St. Martin

Okay…time for a chat about stallion service auctions from a stallion owner’s perspective. I know they’ve been discussed in the past, but I just recently had one that literally made me question why I bother donating at all. I’ll go into that one later, but I’m going to outline here why I have continued to defend and support them all these years and what I expect out of a stallion service auction.

First let me say, the stallion service auction that I love and will continue to support is the Westfalen (formerly RPSI auction). Why? Because they do it right. They put up all the stallions as soon as they get them, and then, each day, they put up new information on several of them: new photos, comments on what they have done in performance, comments on what their offspring have done in competition, etc. Every day! Something new on several of the boys which creates interest and highlights the boys. They also are very good at putting up information on the farm that donates – not the individual but the actual farm. So, for me as a stallion owner, it’s a continuous stream of advertising. Once every few days something else pops up about one of our boys! Good stuff. Additionally, the purchasers are often mare owners that have never used our boys or have never used us as a breeding facility. So it’s an opportunity for us to shine, both on what our stallion may produce for the mare owner, and also making sure that we step up and give good service. We treat auction winners the same as any other breeder, so it hopefully is a good experience – well, except when Fedex steps in and decides to drop the ball – but otherwise, we try and get the job done.

Stallion owners are usually the first people that are thought of for donating, and usually the last ones that receive any kind of accolades or benefits from donating. In the past when I have been on a board of directors, I have presented ways to entice more stallion owners to donate breedings to auctions. I presented a program when I was on the BWP Board, where for every stallion that donated to an auction, a portion of the auction proceeds would be set aside for a futurity; at the end of the year, the winning foals would be awarded a percentage – paid to their owner at the time, the breeder would be awarded a percentage and the stallion owner would be awarded a percentage! Win/Win/Win! And it increased interest in those stallions that were in the futurity. It also encouraged stallion owners to donate because there was some sort of initiative and benefit! In other words, there was something tangible that benefited stallion owners and offered an incentive for us to donate! The Canadian Sport Horse donates the entire stallion activation fee so mare owners don’t have to pay the stallion fee if the stallion owner hasn’t paid the activation fee! I like that! I also like the organizations that at least give us our annual membership dues! The Canadian Hanoverian Association does a great job in that they send a check that covers the first collection and shipping. It’s nice to know in advance that whoever won is already covered! KWPN rewards stallion owners with half of their stallion activation fee, and that is a big bonus. Westfalen offers year-end awards and futurities tied to the stallion service auction as well. My strongest personal incentive is the promotion, so at the very least, promote the stallions that are in the auction. Not once, but repeatedly throughout the period that the auction is running! You want more stallions donated to auctions? Do something that is tangible for stallion owners! Run a banner on the auction host’s site. Give them an ad in the newsletters. Give them discounts for their stallion dues, membership dues. Etcetera.

I was in advertising for many years, in a former life, for three very large American companies that most people would recognize. I learned a lot in that job, but probably more than anything I learned to pay attention to what works. For a person to recognize/acknowledge/”see” an ad, it needs to be presented at least seven times! It needs to be seen, stuck under their noses, flashed across the TV screen, seen on a billboard, heard on a radio, appeared on their Facebook feed, etc. It is the unusual and rare ad that people “see” on the first viewing. Those ads that make you stop and watch the first time? Pay attention to those and figure out why they made you notice them! It will help you advertise your auctions, as well!

So, the auction that literally is making me question why I bother donating?? I won’t be naming names but it is not a small organization. It was egregious enough that I felt compelled to write this article. I donated three of our boys to their auction. I received absolutely no notifications that the auction was launched, nothing to proofread, not a message asking me to share it, nada. When I donate three different stallions, I expect them to be listed individually. This auction? Listed all three together – even when the written commitment stated “EACH.” All of them lumped in one auction. So basically the winning bidder won all three breedings for one price. The only reference to who donated them was our farm name was shown. No link to our website. No email address. No phone number. No mention of any real information on the boys. Just a list of the three stallions and that was it. When you lump all the stallions into one listing, we lose the opportunity for more than one person to experience our service, or the opportunity to find out how our stallions do on their mares. Poof. Gone. And they didn’t bother to promote the auction in the first place. So I lose the advertising, I lose the promotional value. I lose any opportunity for people to see our boys that may have never seen them before. The winning bidder found out through a neighbor that the auction was going on; it was not even online or on social media. In order to find the auction, one had to do a specific google search for it. It was listed twice on the organization’s Facebook page and, I learned later, emailed out to the host’s membership. 

Color me frustrated and disheartened! Don’t get me wrong. I recognize that most of these auctions are run and organized by volunteers who have full time jobs, families, horses, etc. I do all of that too and during the height of breeding season, I’m working 14–16-hour days – and that isn’t even including foal watch! So I do get it. And I want to support SSAs – I rely on the additional promotion that the stallion service auctions bring to help me advertise. I want the organizations to succeed, so I recognize that if I support them, hopefully, I’ll benefit from that as well.

So, if you want for stallion owners to continue to support these auctions and have a diverse selection to pick from, something needs to be done to insure that there is some incentive for stallion owners to donate.

About Avalon Equine

Jos Mottershead and Kathy St Martin, who knows a thing or two about marketing and what gets attention.

Jos Mottershead and Kathy St.Martin have been breeding warmbloods and managing warmblood stallions for over 35 years. Their two businesses – Equine Reproduction and Avalon Equine – have combined to give them a depth of experience and knowledge of every aspect of breeding sport horses. Equine Reproduction is an internationally renowned business offering a wide variety of services related to stallion collection and management and mare management, and also offers short courses for breeders. Avalon Equine is a breeder of top-quality warmblood sport horses for serious competitors and amateurs, and is home to some of the best sport horse and warmblood stallions in North America, listed below. They have sired champions, incredible brood stock, amateur-friendly horses, and the athletes with which to be successful at top levels! Scroll down for a list of Avalon stallions.

From the editor 

At Warmblood Stallions of North America, when we advise stallion owners on marketing, we have stopped recommending most Stallion Service Auctions. Many are run by volunteers with no marketing experience. They may mean well, but many are not a good marketing option for stallion owners. But an SSA doesn’t need to be a bad deal for stallion owners! It’s not that hard for an SSA to be a win/win/win. 

Keep these points in mind when planning your SSA: 

  • The reason SSAs make money is that stallion semen is valuable; it is liquid gold, and the livelihood of a stallion owner. It’s your next competition horse in a high-tech little container. 
  • Asking a stallion owner to donate even one breeding is a big deal. Remember that fact in all your planning.
  • Normally, breeders pay the full price for that semen; every breeding bought through an auction is a breeding the stallion owner will not get full price for. So a stallion owner can easily lose much more than they gain by donating to your auction – unless you give them something in return. 
  • You need to do something worthwhile for stallion owners in return for the big ask. Just having their stallion’s picture on your auction page is not a reasonable payback for their donation. 
  • For almost every stallion owner, the answer is marketing. Do everything humanly possible to promote their individual stallion and their farm throughout the time your auction runs. (You are also promoting your SSA by doing this, so everyone wins.)
  • There are many more SSAs now than there were ten years ago; stallion owners are hit up by all sorts of groups who are trying to make money off of them with SSAs. That makes it extra hard on stallion owners, and it also means: you have competition. If you don’t up your game, you may lose your donors, and your SSA would not survive.
  • It’s also worth noting that asking your stallion owners to promote your SSA to their own followers is like asking them to give free breedings to their best customers. Promoting is YOUR job; you need to be reaching new audiences for them.

Remember, you can take advantage of a stallion owner once, but if you want your SSA to survive, pay heed to the article above, and think how you can make your stallion owners happy so they’ll come back next year.

The Stallions of Avalon Equine

W.Charlot USEF Leading Hunter Breeder 2021 – Again


Cabardino, siring successful Hunter offspring

W.Charlot Farms is proud to announce that they have once again been named USEF Leading Breeder in the Hunter category for 2021. Augustin Walch, founder of W.Charlot Farms, has been breeding for over fifty years, and has been honored with this award multiple times. From 2007 through 2021 he has been #1 in Hunters every year except 2014 and 2015, when he was 4th and 2nd, respectively.

Over the years, several stallions owned by W.Charlot Farm have contributed to their breeding awards, but their hunter sire par excellence is Cabardino. According to Inge Walch-Allard of W.Charlot, “Cabardino is known to produce quality offspring, which show very successfully in the hunter division.”

By Cabardino: Caballero – Hunter Champion – as 3 year old.

Cabardino himself was leading sire of hunters in 2017 and 2018.  In 2019 he was 2nd, in 2020 he was 5th, and in 2021 he was third.

“He is a modern type stallion with great gaits and an exceptional jump and scope. Not only does he stamp his offspring with a wonderful temperament and willingness to please, but they are also very flashy and will surely catch the judge’s eye.”

Cabardino is now in his early twenties, and still going strong. “Even at his ripe age he continues to surprise us with his exceptional semen. We couldn’t be more proud.

“We are looking forward to serving our clients for another successful breeding season.”

About W.Charlot Farms

W.Charlot Farms is located in Stratford, Ontario. The breeding program was founded by Augustin Walch, who has been breeding horses for over 50 years , first in his native Germany, and for over 35 years in North America. Augustin has carefully selected his stallions over the years and he believes in keeping the best mares for his breeding program.

His goal has always been to breed an attractive looking, athletic horse with good gaits,  lots of scope, a great technique over jumps and a wonderful working attitude that allows the owner / rider to develop the horse in more than one discipline.

Owned by Inge Walch-Allard, daughter of Augustin and Christine Walch, W.Charlot Farms is now a second-generation North American horse breeding business.

More Information about Cabardino

Click here for more information.
Visit W.Charlot’s website.
Click to contact W.Charlot about breeding to Cabardino.

Three Offspring by Sea Lion xx


Sea Lion is an American Thoroughbred stallion whose successful eventing career has been followed by a successful breeding career. His owner, Pam Fisher, reports that, “He really stamps his babies; you can always tell a Sea Lion baby. He consistently improves the lightness of the mares.” With his offspring now showing great talent and ability, the breeders have been “super happy.”

Today we are featuring three of Sea Lion’s many offspring, the first ones starting to compete and show off the traits of their sire.

TGS Lion’s Sunshine

TGS Lion’s Sunshine, wth Jessica Turner (handler), Martin Douzant (clinician) and Ann Shira O’Donnell (owner & breeder)

TGS Lion’s Sunshine, also known as Rooney, is a 2019 Thoroughbred/Irish Draught cross filly. She was bred and is owned by Ann Shira O’Donnell. “Rooney” is an elegant, powerful, conformationally correct filly with solid Irish bone, a good mind and a sporthorse presence. She is out of a mare by Bridon Belfrey, RID.

“Rooney has a great temperament, good feet, a willingness to do the work…all traits to look for in an equine athlete.  The Thoroughbred x Irish Draught cross has elevated my sporthorse breeding program and I am convinced that whatever discipline is your aim, a plus to any breeding program is the introduction of Sea Lion TBJC.”

In 2021, TGS Lion’s Sunshine competed in the Future Event Horse competitions. She took 2nd place for 2-Year-Old Fillies at the Central Championships, and was 4th overall in Fillies and Colts for 2021.

“She continues to mature, and we’re looking forward to the 2022 FEH season!”


Sealebrity, 2021 filly by Sea Lion xx

Sealebrity is the half-sister of Lion’s Sunshine. Also by Sea Lion, she is out of DKH Estrelita, IDSH by Jaunty Star, RID, owned by Amy Clemmons DVM (who also bred DKH Estrelita) and Ann Shira O’Donnell. Ann says, “Heidi, a 2021 Traditional Irish Horse (TIH) is also showing the same athleticism in a 75% TB package.”

“Both Rooney and Heidi possess a friendly approach to people and inquisitive natures that brings joy to all who have met these two Sea Lion offspring.”

Owner/breeder Ann Shira O’Donnell

Chatworth’s Sea Hawk

Chatworth’s Sea Hawk, aka Jude, is an Irish Sport Horse gelding, born in 2021, by Sea Lion. He was bred by John Lyons, who describes him like this:

“Jude is conformationally a perfect athletic type picking up traits from both dam and sire. In getting him prepared for Future Event Horse classes he has shown a very calm temperament, an ability to learn quickly and is very brave and forward.”

– Owner/breeder John Lyons

Sea Lion at Rolex with owner Pam Fisher

Sea Lion is a versatile Thoroughbred stallion approved by most major warmblood registries. Sea Lion has won numerous championships and competed at the highest levels of eventing, including at the Rolex 4* (now 5*), and retired sound to compete in Hunters and Jumpers. His offspring are registered in several different registries, and in six countries.

  • Offspring in six countries.
  • Oldest offspring excelling in competition.
  • Available fresh and frozen.
  • Excellent motility.
  • 90% conception rate on first breeding.
  • Live Foal Guarantee.

For more information about Sea Lion, please click here.

To inquire about breeding to Sea Lion, click to contact his owner.

Sea Lion thoroughbred stallion logo